Whether it's refreshing a strategy for an existing business or devising an initial plan for a start up, a marketing strategy piece of work involves research elements and concludes with recommendations of how to go about this, to meet your organisational objectives and goals (which we'll also help you determine if needed).
Have an idea of what you need to do, but not quite sure how to approach it and what channels to use? No problem. We'll put together a realistic action plan with timelines, budgets, and details concerning key deliverables for you to action yourself, or for us to support you in delivering. We'll help you identify where your customers are, and how to reach them.
If you're not on social, you basically don't exist in today's market, no matter what you do or what you sell. But it's hugely time consuming to keep social channels updated with relevant content that connects you with your customers and promotes positive conversation which ultimately leads to sales. We can provide a full social media content plan for you to deliver yourself, help you to tweak and improve an existing platform (or two), or a mixture of the above. We are experts at helping create engaging content and stories for use in many forms of marketing collateral. Brief us and we'll help you create it.
Many successful businesses grow because the founders are brilliant at what they do, but then get bigger and run out of time to do the things which help support that continued growth. We offer flexible resource for one-off project based challenges of various complexities and longevity. This may be highly involved and include full project management from start to finish including concept, budgeting, marketing and deliver, or it may be simply taking something you've started and getting the job done. Using our extensive experience and network we have the unique ability to pull in our trusted specialists to support a range of different projects, as required. You get access to our black book, without the price tag of a permanent staff overhead.
In a nutshell: A brand new event. Year one.
Work undertaken: Marketing strategy and marketing operations including the creation of a comprehensive tactical marketing plan with a tight budget. Brand creation, key stakeholder management and execution of the plan in its entirety. This included PR, advertising, a press launch event and social media content planning to build customer rapport and positivity.
Results: Positive feedback from attendees, press and key stakeholders. Footfall above target and ticket sales of over 20,000 achieved in year one.
In a nutshell: Interim senior marketing leadership for an established hospitality business needing some direction.
Work undertaken: Review of internal marketing environment including staffing structure, reporting lines, marketing activity and effectiveness. Development of processes to improve, and implementation of new ideas. Identifying appropriate new 'lifestyle' sponsor, and client targets and establishing new sponsorship partnerships.
Results: Numerous new partnerships established including two sponsors which have been retained three years on. A significant increase in inbound sales leads and improved working practices.